Small Business SEO Checklist: 11 Ways To Improve Rankings
How can you possibly compete against brands and other big businesses in Google Search results? Start with this SEO checklist built for SMBs.
SEO Tutorial for Beginners: THIS is How to Rank Your Small Business #1
If you’re looking for an SEO tutorial for beginners and want to rank your business in google in 2022… Then this video is for you.
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RANK Your Google Business with EXPERTS Proven Tips
Imagine if every time someone searched for your business showed first in Google. First ranking on their mobile in Google Maps & 1st in several keyword variations of your business? The 30 day Google Business Profile expert course from Zanet Design is on https://www.youtube.com/playlist?list=PLeauQptioGJRWvFmOrZ1aeZFa4J7MBnoS
We all know though that it’s hard to know what to do – most of the tips out there are getting business listings suspended. And getting a Google business profile reinstated can be a really difficult process as Google rarely reveals where you went wrong
In today’s video, I decided to show you what is working right now and how you can safely do to rank first in Google maps / profile
I’m Zane from Zanet Design, and I decided a few years ago to optimise my business on google and then start making videos and sharing what I’ve learned to help you too. For those that get to the end of the video – I have a huge bonus for you to enjoy – more on that soon –
The reality is most of the reason you aren’t able to rank number 1 is due to the tactics used by many to fool the Google algorithm – let me show you what Google is actually looking for – then we can work out the right way to optimise your GMB
imagine you put 42 local SEO experts together with access to 20,000 businesses together and reversed engineered to see what the algorithm said was important – well that has been done
Primary GMB category – your best category – you can locate additional categories that it’s relevant here: https://zanet.co.uk/gmb/
Keywords in GMB business title – don’t fall into the trap of adding keywords – it will get you banned
the proximity of address to the searcher
physical address in the city of search – it seems if you’re a service this could be still a slight disadvantage
any questions comment below
Additional categories – https://youtu.be/d4NrijriGzo
High Google Numerical Ratings
Completeness of GMB listing – yes you can fill out everything
Before we go any further – if you are enjoying this and seeing its value – then do give it a like and sub
Quality / Authority of inbound links to domain – (brand ) building quality links to your website which has a long-term impact on local rankings along with organic.
Keywords in Native Google Reviews – hard to force – though you can suggest – note it gets picked up
Removal of spam/spam-fighting – show how to
Keywords in GMB landing page title – Be sure your main keyword is in your title tag. That main keyword should be geo-specific.
Quantity of Native Google Reviews (w/text) – more regular – this is an increasing factor
Verified GMB Listing – just add your postcard code – so many don’t get any further than this – several other ways if you cant have a postcard see https://youtu.be/S8-IzQxVnzE
Internal Linking Across Entire Website – 4 types of most important contextual (in the blog) navigational – (use categories and products from GMB too ) footer and image links If you do link an image, be sure to use a relevant caption and ALT text, as both of these signals can indicate to search engines what the image is about and why it is there in context.
Geographic Keyword Relevance of Domain Content – local search has to be specific, content on the page is about your service in a location
Quality/Authority of Inbound Links to GMB Landing Page URL – algorithm determines your authority/link juice/page rank – local relevant links are good
Proper Placement of Map Pin – often pins aren’t quite perfect – they reward precision
Page Authority of GMB Landing Page URL – We explain how to get that – https://moz.com/domain-analysis?site=zanet.co.uk and how to find out how much authority your website actually has.
Internal Links to GMB Landing Page from Other Page of Website – links to your homepage & GMB profile pages – how much is indexed – deeper dive
Keywords on GMB Landing Page H1/H2 Tags – To recap, you want your local SEO landing pages to include: H1 – Multiple H2’s – Multiple Calls To Action – Embedded Map of the area – Link to your Google My Business profile
30 day Google Business Profile expert course from Zanet Design on https://www.youtube.com/playlist?list=PLeauQptioGJRWvFmOrZ1aeZFa4J7MBnoS
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Disclaimer: The views and opinions expressed in my videos and website are those of the author and do not necessarily reflect the official policy or position of Google. Any content or direction provided is of personal opinion and is not intended to malign any religion, ethnic group, club, organization, company, individual or anyone or anything.
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10 Proven SEO Tips for Small Businesses to Boost Rankings
SEO is a complex beast. But in this video, I’m going to break down 10 simple and actionable tips that you can use to boost your rankings and get more traffic from Google.
Request an audit: https://zima.media/free-website-audit
0:00 | Intro
1:03 | Google My Business
1:37 | Customer Reviews
1:57 | Search Intent (Strategy)
2:38 | Know Your Competitors
3:26 | Keyword Research (KW Planner)
4:21 | Write Non-sales Content
5:11 | Share Content on Social Media
6:14 | Website Audit
6:43 | Local Backlinks (Mentions)
8:01 | Steal Better CTA
2️⃣ Meet Mike Zima
Hi, I am Mike and I am also the Chief Marketing Officer of Zima Media, a boutique Digital Marketing agency from Chicago.
What makes Zima Media different is that we are completely decentralized, meaning we have eliminated overhead such as office bills, allowing us to offer affordable, quality digital marketing services to our clients—thereby lowering the bar of entry for small businesses.
3️⃣ Social Media Links
#localseo #seo #smb
11 SEO Tips to Help Your Small Business Rank in Search | The Journey
11 SEO Tips for Your Small Business Website – How to Rank in Search. Check out more The Journey content at https://bit.ly/GDTheJourney.
✅Read more about it here on our blog ➜ http://bit.ly/32I3ZHHGoDaddy
00:35 – Research your keywords (Google Keyword Planner demo)
03:32 – Create great content for your website
04:40 – Make sure your website is mobile-friendly
05:29 – Understand metadata and how to use it
06:44 – Avoid duplicate content
06:54 – Showcase your reviews
07:28 – Understand backlinking
08:39 – Don’t play tricks
09:04 – Measure your success
09:32 – Submit your sitemap
10:44 – Speed up your website
It’s easy to fall victim to fads in your quest for success with search engine optimization (SEO). They’re quick fixes that sometimes offer temporary results, but ultimately end up hurting your website’s chances at ranking higher in search results. That’s why it’s so important to know current SEO best practices.
If you want to improve your business website’s organic search engine ranking, forget popular SEO tricks and shortcuts and focus on creating long-lasting results. Here are 11 SEO best practices that will help you build a website that appeals to search engines and your customers.
1) Research your keywords.
You should take some time to understand the concept of long-tail keywords and how to use them. Long-tail keywords are highly specific and often easier to rank for than short keywords. In the long run, long-tail keywords have a higher potential of bringing you more high-quality traffic and visitors that are already primed to make a purchase.
2) Create great content for your website.
When writing copy for your website pages, consider what visitors want to know, not what you’d like to tell them. More importantly. don’t keyword stuff as search engines are quick to pick up on it and will penalize your site for it.
3) Make your website mobile-friendly.
You want your website to perform and look as good on users’ smartphones and tablets as it does on their desktop computers.
4) Understand metadata and use it properly.
Metadata refers to page and post titles and descriptions that show up on the search engine results pages when a visitor searches for a particular keyword, phrase, or term. Using a keyword or two in your meta description will boost your SEO and increase the number of clickthroughs you get from the search engine results pages.
5) Avoid duplicate content.
Search engines penalize websites that have pages with copy-paste content. Avoid using another website’s content or having the same content on multiple pages of your website — be original, because that’s what you are!
6) Showcase reviews and testimonials.
The more online visibility your business has, the more traffic your site will generate.
Incorporating social media and review sites (like Yelp and TripAdvisor) will help improve user engagement and credibility.
7) Understand backlinking.
Backlinking refers to getting other websites to link to your blog posts and pages.
Getting backlinks from relevant, reputable websites and blogs is a major ranking factor so consider using guest blogging as part of your marketing strategy.
8) Don’t play tricks.
If you try to fool the search engines, your organic online success won’t last long. It’s best to avoid questionable shortcuts.
9) Measure success.
Track your site’s performance. With website analytics programs, you can track the number of visitors to your website, conversion rates, and more — and thus your marketing success.
10) Submit your sitemap.
A sitemap helps search engines crawl and index your website faster. Start by using a tool like XML sitemap generator to build a sitemap.
11) Speed up your website.
Nobody likes a slow website, search engines included. If your site takes longer than two seconds to load, including on mobile, you could be losing out on sales. Your ranking in the search engine results will definitely suffer.
Now you know much more about SEO best practices, how to research keywords, SEO content writing tips, and mobile-friendly SEO. Put this knowledge to work for your website!
The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.
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