How to Do an SEO Audit In Under 30 Minutes And Discover Hidden Opportunities to Rank #1 | A lot of people over-complicate SEO audits. Yes, you can go crazy by fine tuning your website almost to perfection. But look, there’s a lot of little overlooked things and if you did them, you can get huge gains without much effort. So how do you do this without obsessing over your SEO? Today I’m going to break down how to do an SEO audit in under 30 minutes and discover hidden opportunities to rank number one.

RESOURCES & LINKS:
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Ubersuggest – https://neilpatel.com/ubersuggest/
STOP Paying for SEO Tools – The Only 4 Tools You Need to Rank #1 in Google : https://youtu.be/5h4Wyi3jZzs
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There are two main steps doing your audit in under 30 minutes, the first step is to log into Google search console.

When you log in to Google search console, you want to look for pages that rank for similar terms. See, most people think that if they want to rank for dogs or SEO or cats or whatever the subject is, they want to create as much content around that topic. And although that’s true, it’s also wrong at the same time.

Yes, you want to create a ton of content, but you don’t want to create a ton of pages on the same exact topic because they are going to compete and that’s going to conflict with Google quick, which page do I rank about Dogs? They all have similar keywords and they’re all about the same thing, so when you have content around the same topics, you want to combine them. That lets Google know that, hey, this is the main page that’s around dogs and you want to use the model of pillar pages. So a good example of this is the beginner’s guide to SEO by Moz.

He ranks number one on Google for the term SEO, at least in the United States, and it has an introductory paragraph and page more so on SEO, and then they link into all the other sections of SEO. Those other pages also rank really well for those niche terms and niche topics around SEO.

And the main category page on SEO ranks really well because it breaks down, hey, this is the beginner’s guide to SEO. So in search console, look for pages that are competing, combine them and start structuring in a way that’s similar more to the beginner’s guide to SEO. Then in search console, I want you to find the pages that are popular but have a low CTR.

See, these pages are somewhat ranking, but no one’s clicking on them because of the title tag or meta description. Once you figured that out, I want you to go to click flow. click flow is a tool that allows you to AB test your title tags and it’ll even give you recommendations on how to improve the click-throughs.

You don’t have to come up with your own form or anything like that. click flow Will do the hard work for you. Then from there in search console, you’ll also see the pages that are super popular. I want you to then start leveraging the land and expand strategy.

See the land and expand strategy is really simple. If something already ranks really well, the chances are if you expand upon it and you put more meat behind it and you make it even better, it should in theory even do better.

But if a page doesn’t rank well at all and you put a ton of emphasis and effort behind it, the chance of it doing really well in the future are slim to none. Hence the land and expand strategy focuses on the pages that are doing well.

And what I like doing is once I figured out the pages that are doing well, I just put in the keywords that the page already ranks for the Ubersuggest, the keyword ideas report gives me all the other long-tail variations of those phrases and I’m like, are any of these phrases related to the article that’s already ranking well?

If not, I won’t use them. Don’t just put the keywords in there for Google. Do what’s best for the user.

Now, the second step in doing the audit in under 30 minutes is to use the site audit report and Ubersuggest. Once you put in a URL, it takes roughly three minutes to crawl your site. It’ll crawl hundreds of pages and it’ll tell you what’s wrong from a technical standpoint.

Ubersuggest site audit report breaks down the stuff that’s the biggest impact and the easiest to implement, so start with those, because it will be at the top of the recommendations and then work your way down the list.

00:00 – Introduction
00:47 Step 1 – Combination Of Contents And Topics
02:34 – Grow Your Organic Traffic – Click FLow
03:52 Step 2 – Using Audit Report & Ubersuggest

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https://youtu.be/zTuNlT29ZWc

#SEO #NeilPatel #DigitalMarketing

#SITEAUDIT #SEO #SEOFORBLOGGERS
How many times have you heard the saying quality over quantity? Well, the saying is true, especially when it comes to your website!

If you’re constantly updating your site with new content or plugins, it’s likely time for a website audit. We recommend conducting audits to analyze and understand how well your site is performing on a regular basis – and most especially in a new year!

Watch another SEO For Bloggers webinar where our panelists shared:

– How to conduct a site audit
– The benefits of a site audit
– How to identify red flags
– How to pinpoint your top-performing content
– Assess if your content is helping achieve goals
– And as always, tons more!

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VIDEO RECAP ⬇️
Want more info on this topic? Check out the recap blog post with links to resources mentioned in the webinar, the Q &A, and transcript:
https://tophatrank.com/blog/seo-for-publishers-episode-18-new-years-site-audit/

WHO WE ARE ⬇️
Here at TopHatRank, our mission is to shake up the online marketing world with better thinking, greater transparency, and stronger results. We’ve been helping brands grow and connect with their target demographics using SEO, social media, and content marketing since 2009. Our clients trust us to deliver sustainable and measurable results that showcase ROI.

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Using a single #SEO metric will not give you the entire picture.
The solution is to track multiple metrics. These metrics will come from your analytics and SEO tools of choice.

Here are 9 SEO metrics you need to track
1. Organic Traffic.
2. Keyword Rankings.
3. Backlink Quantity and Quality.
4. Time Spent on Page.
5. Bounce Rate.
6. Mobile Traffic.
7. Click-Through Rate. (CTR)
8. Domain Authority.
9. Returning Visitors and Direct Visitors

Would you like to learn more about Marketing join us at https://www.digitpro.co.uk/product/marketing-foundation-course/

Interested in internet marketing https://www.digitpro.co.uk/product/internet-marketing-course/

Google Analytics: https://analytics.google.com/analytics/web/
Google Search Console: https://search.google.com/search-console/about
Google Analytics Academy: https://analytics.google.com/analytics/academy/
backlink checker: https://ahrefs.com/backlink-checker

#SearchEngineOptimisation #InternetMarketing

Improve your bounce rate with this insider hack!

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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Hey everyone, it’s Neil Patel here for another Q and A Thursday video. I’m here with Adam LoDolce from Viewership.

This is a funny one, brace yourself. This is from SERIO Design FX – Let’s Direct Traffic to You that is the name of this channel. Can I embed your videos on my website? What do you think Neil?

If you embed people’s videos what I found because I embed people’s videos on my blog post or in my blog post more so. Even though I have marketing related videos there are other people that have better videos than me on topics like Google Analytics or step by step one hour tutorials and I’ve embedded them before or there are videos from a Google engineer saying something cool that I want to share with you guys so I’ll embed it and what I’ve noticed is it does help reduce your bounce rate but more so it helps increase your time on site which helps with things like the Google Panda update. So why wouldn’t you want to embed more videos? And I’ve done it with videos, audio files, podcasts, I try to even do tools and scripts like that, even if it’s simple things like calculators. All of these things will help keep people on your site longer, it provides more value to them as long as the content you’re embedding makes sense with the page. For example, what’s their name?

But if you just take my videos, even though I appreciate it, embed it into your site onto a page that’s not relevant and beneficial to your users it’s not going to do you any good. No one’s gonna watch the videos. You need to include videos that really help people. Right? Think about the user first. Put yourself in their shoes. If you’re on a page you’re seeing some text, you’re reading or you see a video and if the video isn’t contextual to the topic, that page topic, you’re not gonna watch it. You’re still gonna bounce away. You had a bad user experience. You’re not gonna come back to the site so put the user first before you just embed random videos.

Definitely and I’ve just seen with my other business I think I’ve gone from like 30,000 unique visitors a month before meeting Neil now last month there were like 700,000 unique visitors in like six months. The reason why is video. I mean no one else in my industry does video and because I do video and 3,000-word blog posts it’s like zero to 100 real quick, to quote Drake. Yeah, it goes very, very quick so you know.

So that’s it. If you have a comment, question that you want to be answered on next week’s video leave a comment below we’ll try and answer it. You stood up you’ll probably not be in screen but that’s okay.