Google Analytics for Shopify Stores: Everything You Need to Know


Google Analytics for Shopify Stores: Everything You Need to Know

Take your ecommerce business-building strategy beyond Shopify analytics with these 6 powerful GA4 reports you can create in minutes.

How To Setup GA4 (Google Analytics 4) On Your Shopify Store

Learn how to setup how to set up GA4 (Google Analytics 4) tracking for your Shopify store. This video will show you step-by-step how to track purchases on your Shopify store using GA4. We will be using Google Tag Manager and a data layer to setup GA4 tracking on your Shopify store.



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How To Setup Google Analytics On Your Shopify Store (Easy!)

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In this video, I show you how to quickly setup google analytics onto your shopify store the proper way. A lot of people forget to tell you you need to enable enhanced ecommerce, because without that you will not get all the ecommerce specific data (conversions) that you’re looking for.

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Outro Music: Kamex – Fortune Ravine Remix

Why You NEED to Install Google Analytics 4 on your Shopify Store Now!

�� Shopify Free Trial + $1/month Deal:
�� Join our Discord Community:

In this video, I am going to take you on a journey of exploring the amazing benefits of using Google Analytics 4 to get high-quality data about your website visitors. With the help of this powerful tool, you can improve website performance, increase conversions, and make better-informed decisions.

I am going to compare the analytics offered by Shopify to Google Analytics 4, and believe me, the latter is far superior. You’ll see the additional information that you can access with Google Analytics 4, like the real-time section that displays the pages visited, traffic sources, and locations of your website visitors. On the other hand, Shopify analytics only shows a limited amount of information.

But don’t worry! I’ll walk you through the process of setting up Google Analytics 4 for your Shopify store, providing step-by-step instructions so that you can get started in no time.

00:00 Google Analytics 4 is now available for Shopify
00:23 What is GA4 and why do you need this?
04:05 Google Analytics AI Insights
05:19 Difference between GA4 and Universal Analytics
06:21 How to Set Up Google Analytics 4 on Shopify

Here are the Tools and Resources that I use in my Stores:
(Some of these links are affiliate links and contain Special Discounts)

�� Make your Store: Shopify Free Trial + $1/month Deal

�� Free Themes and Assets: Envato Elements Free Trial

�� Fully Customize your Store: GemPages Free Trial

�� Offer Subscriptions on your Shopify Store: Appstle Free Trial

�� BullScribe AI: eCommerce Content Generator

Thank you for watching!
TEB ��

Google Analytics (GA4) Ecommerce Tracking For Shopify

In this video, I will walk through how to set up e-commerce tracking for Shopify stores in Google Analytics 4 and Google Ads

�� Add data layer code to Shopify

IMPORTANT – I don’t show this in the video but in order for this to work you will also need to make sure the Google Tag Manager tag (both head and body) are in your “additional scripts” in Shopify

To add GTM code to Additional scripts – Go to settings – checkout – scroll down to additional settings and paste your head and body GTM script in that box -save

Reuglar Experssion Code

�� Google Ads Starter Kit -



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We are affiliates for some of the brands mentioned on the channel. As an Amazon Associate and affiliate for other brands, I earn from qualifying purchases. I only recommend products I actually use, love, and think you would benefit from.