B2B Content Marketing: How to Define & Track 7 Key Goals


B2B Content Marketing: How to Define & Track 7 Key Goals

Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here's our guide to doing it step-by-step.

Become Effective at B2B Content Marketing in 2023

In this video, I am going to share with you how you can create b2b content marketing that brings value to your b2b target audience and starts building trust with them.

Creating just content for your audience is not enough anymore as every day there is more and more content and data created with exponential growth.

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Best SEO Tools
SE Ranking: https://b2bdigitalmarketers.com/go/seranking/ (Get 14 Days Free Pro Trail)
SurferSEO: https://b2bdigitalmarketers.com/go/surferseo/
SEMRush: https://b2bdigitalmarketers.com/go/semrush/

Best Hostings
Ezoic: https://b2bdigitalmarketers.com/go/ezoic/ (Best for Ad Revenue)
Digital Cloud Hosting: https://b2bdigitalmarketers.com/go/digitalocean/ (fastest)
SiteGround: https://b2bdigitalmarketers.com/go/siteground/ (Best to Start with)

Best WordPress Themes
Elementor: https://b2bdigitalmarketers.com/go/elementor/
GeneratePress: https://b2bdigitalmarketers.com/go/generatepress/

Best WordPress Plugins
LinkWhisper: https://b2bdigitalmarketers.com/go/linkwhisper/
RankMath: https://b2bdigitalmarketers.com/go/rank-math/

Best Email Marketing Tools
ActiveCampaign: https://b2bdigitalmarketers.com/go/activecampaign/
GetResponse: https://b2bdigitalmarketers.com/go/getresponse/
Moosend: https://b2bdigitalmarketers.com/go/moosend/

Best Landing Pages Tools
Unbounce: https://b2bdigitalmarketers.com/go/unbounce/
LeadPages: https://b2bdigitalmarketers.com/go/leadpages/


Outline of my Video
00:00 – Introduction of Creating Value with B2B Content Marketing
00:56 – Focus only on What People Wants from You
02:47 – Key #1: Focus on People Pain Points & Problems
04:56 – Key #2: Show Benefits and Values of Your Solution
06:28 – Key #3 Use Features and Capabilities as a Proof
08:28 – Go Deep and Don’t Just Scratch the Surface
10:46 – Make Every Word Count
12:54 – Have a Clear Picture of Your B2B Buyer Journey
14:46 – You Can’t Help Them If You Don’t Sell Them
17:48 – Summary, Subscribe & Like

Description of the video
In this article, we will look at how you can create B2B Content Marketing that Brings Value to Your B2B Target Audience so you can start building trust with them and becoming a thought leader in your industry.

Creating just content for your audience is not enough anymore as every day there is more and more content and data created with exponential growth.

As 90% of all data has been created in the last two years and according to EMC, there are 40 zettabytes (40 trillion gigabytes) of data in the world and it would take a person approximately 181 million years to download all the data from the internet according to Unicorn Insights.

So, with such a fast pace of generating new data and information, we cannot just rely on creating any content that is easily accessible across the internet in any form whether as a blog post, video, infographic, book, etc.

But to come to be able to create B2B Content Marketing that Brings Value to Your B2B Target Audience you must create unique content that stands out. And that is exactly what I am going to share with you with this article.

So, make sure, you read every word and check every picture, so you get the idea and do not miss anything!

The next Frontier for B2B Content Marketing: Lead with Audio (3 easy tips to start!)

In this video, you’ll learn the next great B2B content marketing strategy and tactics…audio content. I discuss why your B2B content program should lead with audio along with three tips to get started.

Timestamp of our discussion:
0:00 – intro
0:40 – Why audio content
1:39 – Leading with audio content
1:56 – Creating audio scripts
3:00 – Creating audio content (DYI and hiring a pro)
4:48 – Promoting audio content

Audio gear and acoustic treatment resources:
My mic for recording: http://www.rode.com/microphones/ntg4plus

Best recording mic in studio: https://www.shure.com/en-US/products/microphones/sm7b

Installing Acoustic foam:

Audio creation and editing software:
Audacity: https://www.audacityteam.org/
Auphonic: https://auphonic.com/
Garage Band: https://www.apple.com/ca/mac/garageband/
Audition: https://www.adobe.com/ca/products/audition.html

Audio editing tutorials through Audacity

Voice talent sites

Watch this video to learn how to repurpose written content into audio content:

Watch this video to learn how to turn videos into podcasts:

�� Watch this playlist for video and audio content marketing tools:

�� Watch this playlist to see tips and strategies on content marketing:

How to Set B2B Digital Marketing Goals and Objectives

Learn the secrets on setting obtainable B2B Digital Marketing Goals and Objectives. As Yogi Berra famously said, “If you don’t know where you are going, you’ll end up someplace else.”

Everything is trackable in the world of digital marketing. As a result, many marketers end up with way more data points than necessary to drive their campaigns forward, essentially muddying the water. Your Lead Funnel will need to focus on just a handful of important goals and Key Performance Indicators (KPIs) if you intend to hit targets that are beneficial for your business.

What is an Marketing Qualified Lead (MQL)? What is a Sales Qualified Lead (SQL) Ask 10 B2B marketers what’s the difference between an MQL and an SQL, and you’ll get 10 different answers. For the purpose of building your lead funnel, we will use the following definitions:

MQL – Not all opt-ins are MQLs. An MQL is someone who has opted-in to receive your marketing messages and is aligned with your target audience.

SQL – An SQL is an MQL that has requested to engage with a salesperson, indicating that they are ready to begin a sales process with your company. This typically would include requesting a demo, a consultation, calling into your 800# to speak to an expert, etc.

Learn the difference between goals and KPIs
Goals: Measurable elements of the B2B Lead Funnel Framework. Think of these as your destination.

KPIs: Key Performance Indicators that offer feedback to help gauge if your campaign is moving in the right direction.

7 Steps to Effective B2B Content Marketing

Watch our 7 Steps to Effective B2B Content Marketing webinar to find out how to create content that really connects with your audience.